Bringing the Drama

An entertaining experience launched for the Super Bowl that allows users to add drama (and fun) to situations.

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Let the Games Begin

How we took Sunglass Hut resellers to school on Oakley products without any kicking or screaming.

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What We Do

How your database becomes the marketplace.

Analytics Capabilities

We track your entire marketing mix from consumer experience to cross-channel interaction, using predictive analytics to forecast results. We then put these insights into action with agile multivariate testing, conversion funnel optimization, targeting, and personalization. Ultimately, we’re able to tailor online experiences to your target audience and formulate strategies to increase efficiencies and drive ROI.

Strategy

  • Digital marketing assessment
  • Marketing mix optimization
  • SWOT analyses
  • Strategic roadmap development

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Multi-channel data integrations

  • Database software
  • Social media analytics
  • Omniture site catalyst
  • Call center tracking
  • CRM management
  • Salesforce
  • Google Analytics
  • Surveys

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Analytics implementation

  • Tagging Framwork
  • Coding/Programming
  • Requirements Assessment
  • Process Documentation
  • Solution Design
  • QA

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Reporting, Analysis & Optimization

  • Dashboard reporting
  • Attribution modeling
  • Sales Funnel analyses
  • Strategic testing calendar
  • Behavioral segment map
  • Data feed optimization

Research & Consumer Intelligence

  • Brand Equity Studies
  • Marketing Mix Analyses
  • Acquisition & Retention Analyses
  • Satisfaction Analyses
  • Market Testing
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