Cars.com took the drama out of car shopping and we spilled it across the web with a high-profile advertising campaign. Appropriately named The Dramatizer, which launched in grand fashion for the 2013 Super Bowl, this interactive and entertaining experience gives anyone the power to add drama to otherwise ordinary situations. Walking your dog. Snorkeling. Taking a leisurely drive. What could go wrong? Plenty.
The Dramatizer’s robust media plan includes page takeovers, pushdowns, and other high impact units with ESPN, Yahoo News, Pandora, and CBS Sports, featured throughout the year.