With our help, Mophie looked to capitalize on its first-ever Super Bowl spot and drive aggressive sales in the days leading up to, and after, the Big Game.
We focused on shoring up Mophie’s SEO strategy leading up to the game by optimizing site assets, press releases and links, as well as putting together an aggressive SEM and display retargeting strategy that capitalized on brand interest in search, social, YouTube and direct traffic. We also provided onsite support in Mophie’s game time war room, providing real time recommendations and updates to search and social efforts as the game progressed.
Return-on-advertising-spend (ROAS) for the weekend was 200% above projections. We were able to maintain a higher ROAS of 3+ even with the dramatic increase in site volume and activity. In fact, our channels were the #1 driver of traffic and revenue to site.