Despite heightened restrictions and rising utility costs, most homeowners believe making water and energy efficient upgrades is still too expensive.
Renovate America’s HERO financing program represents the democratization of efficiency products. With more than one million to choose from, $0 due upfront and low repayment plans made through their property tax bills, we can all finally liberate ourselves from bloated utility costs.
With this unique brand proposition, our goal was to build awareness of HERO and change public perception via out-of-home placements in Los Angeles—a cluttered urban market to say the least. We responded with a campaign inspired by the Charters of Freedom, leveraging existing brand elements to create “ownable,” cheeky and playful declarations that captured the attention of homeowners.