Voices for Children is dedicated to supporting the rights and well being of foster children in the San Diego and Riverside counties by providing them with court appointed special advocates (CASAs). In addition to ensuring the children enjoy life’s simplest pleasures like birthdays and holidays, CASAs speak up for them in court and advise on educational, health and placement decisions.
Faced with its loftiest contribution and volunteer goals ever, the private non-profit leaned on us to create a marketing campaign that would build brand awareness while also attracting donors and CASAs.
Our strategy was straightforward. If people just listened to these heartbreaking stories, it would be almost impossible not to get involved. However, we also knew that the tired tropes of most other PSAs would fall on deaf ears. Instead we dreamt up an unexpected and interesting way to give children the voices they desperately need.